Media Matter Playbook

Silencing ALL opposition voices: Inside The Media Matters Playbook


Media Equalizer
Jeff Reynolds
August 7, 2017

Even to casual observers, it has been obvious for months that the left is orchestrating a tightly-coordinated campaign to undermine and delegitimize the current presidential administration.
As an extension of the decades-long campaign to wrestle the narrative away from conservatives, independents and centrists, they’re smearing right-leaning commentators with anything they can find. In the take-down of Bill O’Reilly and Monica Crowley and attempted hit on Sean Hannity, for example, it’s more than evident.

We now have the Media Matters Playbook.

In a 49-page document marked PRIVATE & CONFIDENTIAL, the entire anti-Trump plan is laid out. Called “DEMOCRACY MATTERS, Strategic Plan For Action”, it lists four leftist partner organizations: Media Matters, American Bridge 21st Century, Citizens for Responsibility and Ethics in Washington (CREW), and Shareblue.
These are some of the most well-funded, well-entrenched, and well known leftist organizations in America. Billionaire George Soros (pictured below) is a key backer.

Their motivation is obvious: the continued erosion of our constitutional republic, forming a direct democracy with the elite left permanently in charge.
Of course, Media Matters and American Bridge have been doing this for years.
Of the latter, the introduction says:
American Bridge will cement itself as the standard-bearer of opposition research, build on its role as a progressive clearinghouse for information that drives the narrative on Republican officeholders and candidates, and be at the epicenter of Democrats’ work to regain power–starting in 2017 and building to 2020.

Media Matters and American Bridge 21st Century were both founded by David Brock and receive funding from the network of public employee unions and liberal super-donors that includes George Soros, Tom Steyer, and many others.
Brock also serves as the Chairman of the Board of Directors for CREW, as well as holding a majority ownership stake in Shareblue.
All four organizations have assignments in the campaign. Media Matters is charged with “disarming right-wing disinformation, while leading the fight against the next generation of conservative disinformation.”

It is ironic that they point to dark money as a target, as all four of these organizations are the epicenter of those very campaigns that are fueling the war against conservatives and others in America.

You can read the full 49-page playbook here.

Read the entire article HERE.


Even without the playbook should someone doubt its authenticity, seeing the Form 990 and observing articles over the last year or so certainly should raise an eyebrow as to their status. There is no doubt given the virulent attacks on major conservative public figures that Media Matters should be investigate for their activities to make sure they are operating within the law and not just running a smear campaign.


According to Wikipedia:
Media Matters for America (MMfA) is a politically progressive media watchdog in the United States. The organization has a stated mission of “comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media”. Set up as a tax-exempt, nonprofit organization, MMfA was founded in 2004 by journalist and political activist David Brock as a counterweight to the conservative Media Research Center. It is known for its aggressive criticism of conservative journalists and media outlets, including its “War on Fox News.
Using the website as the principal vehicle for disseminating research and information, Media Matters posts rapid-response items as well as longer research and analytic reports documenting conservative misinformation throughout the media. Additionally, Media Matters works daily to notify activists, journalists, pundits, and the general public about instances of misinformation, providing them with the resources to rebut false claims and to take direct action against offending media institutions.

In 2004, Democratic political operative and journalist David Brock received $2 million from several rich progressives to start Media Matters, with the goal of “monitoring” conservative commentators and to note any factual errors that they present on their television and radio programs. There was also an expectation that the material could be used by liberal talk radio hosts to help fill air time. MMfA was developed with help from the Center for American Progress. MMfA has left no question as to its goals: to end what it perceives as a conservative media bias in the mainstream press. In its original filing with the Internal Revenue Service to request tax-exempt status, Media Matters explained that it should be exempt as an educational institution.

It claimed on Form 990 for 2012 in gifts, grants, and contributions to have had a total of $45.7million between 2008-2012. It also claimed to have spent just over $10million in lobbying expenses during the same timeframe. Under its fundraising statement for 2012, Bonner Group, Inc was said to have raised just over $9million and for their efforts received $1million. In 2012, also Media Matters total revenue was listed as $9,628,580. Yet its total expenses including payroll was $10,432,310.

(Coincidentally during the same time Fox personnel and other conservative media commentators were being heavily targeted.)

Interestingly David Brock was paid as chairman of the board $273,954; Matthew Butler, as former president, $246,865; and David Lyle as Senior Council and Director, 173,542 for overseeing this operation but no high level management employees listed. Yet just over $5million was spent in 2012 for employee benefits, 401k, taxes, and payroll.

No list of donors over $5,000 was supplied in the submittal. Absolutely of interest was that it declared under Public Charity Status and Public Support as its reason for 501(c)3 exemption: “Organization that normally receives a substantial part of its support from a governmental unit or from the general public.”

So the question is how an “Educational Institution” first contributes such a large amount to lobbying and yet claims to be a source for education? Where did the $45million in donations get spent each of the years exactly? How can a board of directors make such a salary with so much in payroll expenses including 401k during one year if no other management employees are listed?


Over and over again, we are seeing how organizations are using and abusing the 501(c) status and the IRS is enabling their abuse by either turning a blind eye, not questioning, or allowing questionable groups to become 501(c)3.

FROM THE IRS website: To be tax-exempt under section 501(c)(3) of the Internal Revenue Code, an organization must be organized and operated exclusively for exempt purposes set forth in section 501(c)(3), and none of its earnings may inure to any private shareholder or individual. In addition, it may not be an action organization, i.e., it may not attempt to influence legislation as a substantial part of its activities and it may not participate in any campaign activity for or against political candidates.

Lobbying IS attempting to influence legislation and in the case of Media Matters is its sole activity according to those forms other than a minor grant to a broadcasting agent. It IS participating in campaign and against political opponents when it attacks public figures who are conservatives or anti-liberals in their programs. It IS effecting political outcomes when people are voting.

Answer: Remove their 501 (c) rights, Delete 501(c)3, and bring IRS before a court of law to answer for its collusion or actions.

Hopefully IF CONGRESS CAN GET THEIR ACT TOGETHER, we can finally see a streamlining of tax codes and elimination of this and other rules of tax law that have been crippling our country.


About Uriel

Retired educator and constitutionalist
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2 Responses to Media Matter Playbook

  1. Hardnox says:

    Good post. They also need to be labeled as a terrorist group as they aid and abet anarchy including their chief financier, George Soros.