Yogurt, Lesbians and TV Ads

From Breitbart:

Greek yogurt brand Chobani debuted the latest television spot for its Simply 100 yogurt on Monday, with a surprise twist at the end–in the closing seconds of the ad, the couple eating yogurt in bed are revealed to be lesbians.

Created by ad agency Opperman Weiss, the 30-second spot, part of the brand’s new seven-part “Love This Life” campaign, features a naked woman eating Chobani yogurt in bed next to her partner. The woman leans over and tickles her partner’s foot, then seductively slides off the bed as the brand’s new slogan appears onscreen.

Chobani CMO Peter McGuiness told ad industry magazine AdWeek that using a lesbian couple in the spot was a “natural progression” for the new campaign. The campaign hopes to highlight a “series of modern American stories that connect the brand’s values to its fans’ values.”

“For us, it’s why not [feature a same-sex couple] – not why,” McGuiness told AdWeek. “There’s nothing new here, per say. Inclusion and equality has been and is foundational and fundamental to the company.”

Chobani is the latest brand to include same-sex couples in its advertising. In January, luxury jewelry outlet Tiffany & Co. introduced its first-ever spot featuring a gay couple getting engaged. Other brands featuring same-sex couples in its ads include Wells Fargo and clothing retailer Gap.

Television advertising represents something of a new frontier for the LGBT movement. Of course, television itself has exploded with critically-acclaimed programming featuring gay and transgender characters.

Bruce Jenner, who came out as a woman last month on a now-infamous Vanity Fair magazine cover, is set to star in I Am Cait, a new eight-part docu-series about living as a transgender woman premiering this summer on the E! network. Fourteen-year-old transgender high-schooler Jazz Jennings will also get her own reality show, All That Jazz, on TLC this summer. Those shows are just the first in an expected bump in transgender-themed reality television programming.

Transgender actor Laverne Cox earned an Emmy nomination for the Netflix prison series Orange is the New Black, while Jeffrey Tambor picked up a Golden Globe for his role as transitioning father Maura Pfefferman in Amazon’s Transparent, which itself won Best Television Series honors at this year’s Globes.

Over on network television, Jussie Smollet portrays Jamal Lyon, the gay son of a hip-hop mogul on Empire, the biggest show on TV last season. And in March, ABC Family’s The Fosters made history by airing the youngest-ever same-sex kiss between two 13-year-old boys.

“Put it this way: I’m the new normal,” Jenner says at the end of the promo for the new I Am Cait reality series.

Whether you agree with it or not, Jenner appears to be right.


I would agree that we are being bombarded with ads featuring lesbos, but I don’t agree that it’s the new normal. There’s nothing normal about it and it’s insulting to try and convince people it is.

Companies that pursue this type of advertising are basically endorsing this type of life-style and will find it shot-lived. The majority of the population is still heterosexual and while there are some that have a who cares attitude, there are still many others that do care. They also control the strings on the pocketbook. Think JC Penney.

I don’t particularly care what other consenting adults do behind doors, but I do care about commercials popping up on my TV that use this stealth approach to push their ads in my face. If they think it takes naked lesbians and bedsheets to sell yogurt, they need to hire new personnel, because they obviously don’t have a clue about their ‘fans’ values.’

Rant over.


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19 Responses to Yogurt, Lesbians and TV Ads

  1. Buck says:

    I think McGuiness is dumber’n a box of rocks. He ispanering to less than 2% of the population while pissing off at least a whole bunch of folks who ain’t gonna like this, “In Your Face” type commercial.

  2. CW says:

    What? You mean you’re not impressed with how brave and edgy they are at Chobani?! Aren’t you going to run out and buy their yogurt so you can have it in your fridge and eat it in the cafeteria at work to prove that you’re brave and edgy too?

    I’m about ready to throw my TVs away.

    • Uriel says:

      Nope and probably never will again. I might choke on it or wonder about its contents.

    • Kathy says:

      Same here, CW. What little there is worth watching, is sprinkled with ads like this, and even the DIY, home & garden, and food channels are full of gayness now.

      • Garnet92 says:

        You just hit a hot button for me Kathy! I like to watch the reality shows that are showing house renovations – the “flipping” shows, and more and more they’re showing the couple buying the fixer-upper as being he/he or she/she. Like you said, they’re a small percentage of the population, but various TV shows exhibit them as if they’re the norm. They are NOT normal.

        Your commentary was right on and I’ll leave it at that. They can push it, but I don’t have to like it and may react accordingly.

        • Kathy says:

          That’s a hot button for me too, Garnet, since it was about the only area left untouched, but now much of it is ruined too. I have to find something else to watch or turn it off. I refuse to accept it.

      • CW says:

        My husband refers to HGTV as homo and gay TV.

        • Kathy says:

          I’ve been saying they should change it to RETV (real estate) since that’s about all they do. There’s been no ‘garden’ part in years.

          But your husband nailed it perfectly, and mine will agree.

    • Western Guy says:

      Well I would pick some up to eat in the cafeteria, if I could find a naked woman to share it with. ……but there’s a dress code.

  3. vonmesser says:

    Well, I’m not much of a yogurt fan (it’s just rotten milk, after all) but here’s another product I will not be buying EVER.

  4. Uriel says:

    It’s not just tv though Kathy. These people are blanketing every communication even education with their tripe. No child will be immune from indoctrination it’s disgusting. Have your idea of life but stop teaching our children it’s the new norm because it isnt.

    • Kathy says:

      True, Uriel, they’ve infiltrated everything. The worst part is our schools are full of them as well as the books our kids read.

  5. Hardnox says:

    At this rate I’ll need to purchase all my groceries at Bass Pro. Nowadays one can’t watch the tube with some depends, viagra, or homo add. Glad I don’t have young kids that would need explanations.

    This is getting stupid. 1-1/2% of the world’s population identify as homo/whatever. WHY are the other 98-1/2% tolerating this shit? I know, it’s not PC. Frankly who cares? The other side certainly doesn’t care who they offend and besides who sets the standards for what is PC or not?

    It is past time that the majority spoke up.

    • Kathy says:

      Yep, when TV shows are making history by airing the youngest gay kiss ever, it’s time to turn it off.

      The worst offenders are the supposedly straight people who are helping along this agenda and the guys who give these doormats awards for it.

  6. Emilia says:

    Don’t be surprised if the percentage jumps dramatically in less than five years. The children are being taught in kindergarten that it is perfectly normal behavior and to be tolerant of things they have little or no understanding yet. Our children are no longer allowed their “time of innocence”. If I remember correctly (been a long time since I am just about older than dirt), little boys naturally like little boys and think girls are yucky and have cooties in kindergarten. The girls think boys are a pain in the hiney as well. Now that society has thrown sex into the mix, the innocent hand holding will be interpreted as homosexuality, I fear. Sadly, the whole world is like this, not just the United States.

    • Kathy says:

      I remember those innocent times too Emilia, when kids could play and hug each other without any sexual connotations attached, but nowadays our gandkids point out their friends at school and say things like ‘she’s got two mommies’ as if that were a perfectly normal thing.

      They don’t know it’s a bad thing because their parents are ‘tolerant’, so each generation ignores it more than the last one. So, no, it wouldn’t surprise me a bit to see that number jump dramatically, in fact, I’d bet it’s already higher.